About Us
More than 30 years of consulting & coaching in Canada and the U.S.

“Your daily agenda determines your success.”
-John Maxwell

Providing business owners with the tools to be in business for themselves NOT by themselves

Our Team

Rick MacLennan
  • Accredited Leadership Coach, Business Coach & Marketing Consultant
  • Business Succession Strategist
  • Former President of the Canadian Marketing Association
  • Former Regional Director for COX Target Media in Canada
  • Guest Lecturer at the University of Alberta, MacEwan University, the Edmonton Direct Marketing Association and Martech College
  • Thorough understanding of the franchise model
  • On the Roster of Consultants with the Business Development Bank
  • Founding Member John Maxwell Coaching Group
  • Volunteer teacher at CEED (Centre for Entrepreneurship Education and Development) in Halifax.

Charlie Moore

Charlie Moore joined MACINK in 2016 to provide Executive Assistance support for the team. She brings over 15 years of administrative experience to the table with expertise in scheduling, data input, and project coordination.Previously, Charlie worked in the finance department of The City of Fort McMurray, has had many successful small businesses of her own as well as having worked in the Education System.


Recognizing the need for a business coach, then trying to find one, are two big feats. To find one that is a perfect fit is an even harder one. Even only having a couple of sessions, we've already seen big changes in how the team communicates and deals with daily challenges. The team is actually coming together! It’s positive and exciting to know that coaching works! Rick is patient, kind, considerate, flexible, and an extremely positive and knowledgeable individual.

Deb Darbyshire
Just Junk Calgary

Rick was brought in by BDC to be the consultant for developing a Strategic Plan for Grassroots Landscaping in Medicine Hat. Rick, his team, and team at BDC exceeded my expectations! The professionalism, presentation of the material, thoughtful discussion and open communication lead to what will hopefully be a successful Strategic Plan. The work is in the hands of Grassroots now! I am happy to call Rick a friend after this process and would recommend him to any organization to help them plan their future business goals.

Randy Valk
Grassroots Landscaping
Medicine Hat

Rick is extremely easy to work with and really helped with giving us new ideas and approaches to get us started.  He's also supplied us with some invaluable information and contacts to help our business.

Kristin Ames
JA Building Services (JABS)
Hillcrest Mines

I have quite enjoyed the time with Rick,  he’s been a pleasure to communicate and work with, and as far as I am concerned, a leader in his field, I am thankful for access to the entire process and team.

Construction Company
Prince Albert, SK

Rick has excelled in an ever-progressing career in personal sales achievement, sales management, business/franchise ownership – achieving successful business outcomes via training, advising/consulting ownership, management, and sales/ops teams within sole proprietorships, partnerships, corporations, and multi-unit US & Canadian franchise systems. Rick has exhibited the highest level of integrity, dependability, trustworthiness, and dedication to service throughout his career.

Kurt Stowers
Independent Business Advisor

I have been working with Rick for over 3 months on a sales and marketing project. I appreciate his delivery and depth of knowledge and he is helping me rethink how I take my business to market. He listens to my concerns and ensures my goals are front and centre. I would recommend his services to any business owner who is looking to build their brand and sales in the marketplace.

Mara Nesbitt
Work N Play

Rick was introduced to me by BDC bank as a business and marketing coach par excellence. They were not wrong in their praise for him. He is a consummate professional and highly experienced in all aspects of marketing a product or a service. Working with him has been beneficial for my company and I would not hesitate to recommend him further.

Jasneet Dua
Scrum Advisors

Rick consulted to Alberta Business Exchange for three months to assist in refining our business development program.  Working with our Business Development Manager and myself, Rick provided value that was fundamental in creating a plan for sustainable business development that has yielded tremendous results, far in excess of any expectations.

Randy Koroluk
The Alberta Business Exchange

When my employer suggested the 21 Irrefutable Laws of Leadership training, I questioned why not to buy the book and read it by myself. I got my answer after the first session with Rick. I was intrigued to find with every session that even though we all read the same chapter, each of us got a slightly different message or had a different opinion about the topic.

Rick has a calling for getting people engaged and for keeping each session exhilarating. I especially enjoyed how, for each chapter, Rick also shared some of his delightful personal stories.

Alexandru Mogos
Hatch Upside

Thanks for all your efforts with the strategy plan. It was a pleasure to meet and work with you on this project.

Medicine Hat

It was really great working with Rick- myself & my team gained a lot of insight from our time together. I'm excited to use the tools that we were given, and I know that we're already ahead of where we would have been, had we not had this coaching experience.


There sure has been a lot done here, all thanks to you. I am very excited about our 2016 and the years after that. We  have been able to start a wave that will only get bigger. We are going to need a bigger shop.

Amir Ahmadi
Wescana Industries

Really appreciate the positive attitude and helping us get focused in a certain direction. I think you laid things out very well, and [we] should most definitely be able to acquire the funding we need to implement our plan of attack. Well done!

Grant Hiebert
Mountain View Industries

It was a productive evening. You kept us focused on our goals even though we kept jumping from one moving target to another. You helped us to find out which route to choose and provided us with an action plan. We are grateful to you.

Hey Rick. It was so awesome working with you on our business! We are excited to see this business grow and it’ll be so much better thanks to your involvement

Gamers Fun Truck

Tell Rick, it’s his fault that I am too busy and I am not able to make today’s meeting. He has opened my eyes.


Thanks very much for your commitment to building better leaders in this world. We are so pleased that you were able to work with our people and I am excited to see what is next.

Upside Engineering

What you have learned (30-10-3-1) at your first job didn’t change even after 28 years. Thanks to Rick MacLennan, my trainer/sales mentor.

Alvin Chow
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